Joga Bonito is a social networking service provided for football associates. Joga Bonito is a Portuguese word which means Play Beautifully in English. Jogo Bonito social networking service is created by Nike and Google. The Joga Bonito also help in eradicating unfair and unsportsman like play from football. It inspires fair and creative play as well as honesty and team spirit. It works on showing the true and beautiful side of football and instigate players to play from the heart.
Joga TV commercial advertisements are shown on the Nikefootball.com website, the Joga.com website, as well as appearing on television. The lead spokesman for the Joga Bonito organization is Eric Cantona. Joga TV is portrayed as an underground broadcast channel that taps into other television stations' live feeds, filmed "live from the heart of Germany”. Its TV adverts includes famous football player Ronaldinho.